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It’s Neil Patel here for another Q&A Thursday. I’m here with Adam from https://viewership.com/.
0:30 This is from Laxmi, and this says, “Hey, Neil. “I want to rank my websites on one of the toughest “keywords, best mobile phone, and best laptop.” Essentially the question is, “Is this possible “to even rank in these terms within two to three months?”
1:00 Most of you have a new website with low domain authority. Domain authority is when a lot of people link to you, Moz, Majestic, Atrix, they all calculate a score from zero to 100. The higher up you are, the better. Google and Facebook, they’re probably 100 or close to 100. Huffington Post and news sites like that are in the 90s. Most websites are less than 20 or 30.
1:30 Now if you’re a new site and you want to rank for best laptops or best cellphones within two to three months or even six months, I hate to say it, it’s not going to happen. What you need to do is stop trying to think of competitive terms. You need to find words with buyer intent, like best laptops for under $1000 because someone who’s searching that is looking for a laptop to buy because they have a specific budget. You’re not going to get volume. It’s not that competitive. But those people are much more likely to buy.
2:00 Use Ubbersuggest, and you’ll see all the variations, sorted by popularity, and you can start going after them. And you want to go after three to four-word term phrases because you can rank for those within three months, within six months. Those are so much easier to rank for. Some of you will even rank for them within a month or two. And they will generate sales. So don’t try to get greedy and try to rank for best laptops. But here’s the thing, Adam. If you start ranking for best laptops for under $1000, and that post starts doing well, and over time more people link to you, what do you think is going to happen in the long run?
2:30 That’s the cool part about the Ubersuggest tool. It uses Google Suggests, so it tells you all the other variations of best laptops that people are typing in, and this will all help you to rank for that main term over time. Another strategy if you’re trying to rank for these terms is using content clusters, and we’ll do a whiteboard video on content clusters.
3:00 But to give you an overview of content clusters, let’s say you have an article on SEO. A content cluster is you can have a main article that talks about SEO and how it got started and the core purpose about it and what is SEO, then you can have another article that it links to that talks about link building, another one that talks about on-page SEO, another one that talks about AV testing title tags, whatever it may be, another one that talks about all the Google algorithm changes, but content clusters are creating content around that topic without overlapping, right? So they’re subsets.
3:30 So if you’re talking about best laptops, best laptops under $1000, best portable laptops, best laptops to take with you when you’re traveling overseas, best laptops that are lightweight. There are all these different categories. Best rugged laptops if you drop them like you’re working in the field like oilfields. So you can create content clusters around best laptops. But the point I’m trying to make is don’t go after best laptops. Go after longer tail terms. You can rank them within a few months. You’ll do better. You’ll start generating income. Now you’ll have more money and time to invest in SEO. Then go after harder terms like best laptops.
4:00 If you have a question that you want to be answered on next week’s Q&A Thursday video, leave a comment below. Maybe we’ll pick it. Either way, I’ll respond to your comment. And if you enjoyed this video, like it, share, subscribe to the channel, tell everyone else about it. I want to help you and all your friends and other people who are like-minded like you and me to grow when it comes to entrepreneurship and marketing. So thank you for watching.