You see all these people and all these websites that have thousands and thousands of links and they’re ranking on page 1 of Google. And you ask yourself, hmm, if I want to rank on page one of Google, do I really need thousands of links?
As you can see on my screen here, I have the key word, web hosting Google. It’s getting roughly 18,100 searches a month in the United States. I’m using the Ubersuggest Chrome extension which gives me all this data. As well, it tells me how many times it’s searched on mobile devices versus desktop devices, the volume over time, cost per click, the demographic information, the searchers age range. Gives me all of that as well as a handful of other key word suggestions on the right side and more metrics on the right side on how much traffic websites getting, their overall domain authority or domain score and as you keep going on and on, you’ll get more key word data.
But when you look at these sites that are ranking on page one, and if I look at the first four, they’re ads, GoDaddy, Bluehost, DreamHost, HostGator, SEO Hosting all well known brands, then you got PCMag, Hostinger, TechRadar, Bluehost, CNET, GoDaddy, SiteGround, Network Solutions and QuickSprout. Those are the pages that are ranking in the top ten.
So you have to look at how many links are actually follow, not just the total link count.
The point I’m tryna make is, the more lower you go, the more these scraper sites and junk links that you’ll see. So typically what we’re seeing is, whatever the number that you’re seeing in Referring Domain names, usually, if you end up building a third to a fourth, even a fifth of the links that are reported, you can do quite well.
And the key if you want to rank is, you don’t have to build a lot of links, you want to build legitimate links, you don’t want to pay for ’em, you don’t want to use anything that’s black at, you want natural, good links.
Do your outreach, look for, don’t focus too much on domain rating or domain authority or anything like that, just focus on building legitimate, high quality links and do it in a very, very slow pace. And I know that may sound crazy, you’re thinking, slow pace? If I need all these links, don’t I have to keep building? Well if you build too fast, what you’ll find is you’re going to have to build too many links like some of these sites, right?
It’s like those social profiles that have hundreds and thousands of followers but no one really engages, it’s because they have a lot of fake followers. If you build quote, unquote unnatural links or you’re buying ’em, what you’ll find is your rankings won’t be as great compared to if you just focus on highly relevant articles that are slow and steady.
The other thing that most people don’t talk about is click through rate. The reason that some of the sites that rank up at top, that are higher, is because they have a way higher click through rate.
You’re going to get way more clicks if you have the best web hosting services of 2020, which reviews a lot of the websites that are ranking in the top ten, right?
So when you’re pitching one solution, versus something that’s a review, more educational, you’ll find that it tends to be easier to rank and you don’t have to build as many links. So you don’t just need to focus on how many links you’re getting, but you also need to optimize for click throughs and anything that is resourceful, educational, helpful, tends to also rank better.
So when you’re doing your back link research, whether using Ubersuggest or whether using Moz, or Ahrefs, or SEMrush to look up link counts, remember, whatever people have, a lot of those links are scraper sites, spammy links, it’s not that these sites are building spammy links, it’s that you naturally get spammy links coming to you when you’ve been on the web for so long.
If you build one third to one fifth of the links that you’re seeing and you do it slow and steady and you optimize for click through rate, you can outrank many other people as well.