How many keywords do you think you can put on a single page? The answer is hundreds if not thousands.
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But you are not going to be writing or creating pages based on 100 keywords. Instead, you are going to be creating pages around a group of terms or a topic.
Let’s say you are trying to write a page on auto insurance. You may have 2 or 3 main keywords you are targeting, such as “car insurance and auto insurance”, but you will naturally include hundreds of others.
Assuming you are creating a thorough page with thousands of words, you will naturally discuss everything under that topic.
For example, if you wrote on auto insurance, you may compare providers like Geico or you may take about insurance terms and how to get a deal. The possibilities are endless.
Although you can rank for hundreds of keywords, focus just on a handful and you will naturally include the others.