Neil Patel

Exactly How Many Links Can I Build Per Day for Natural SEO Ranking?

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0:10 Hey everyone, it’s Neil Patel here for another Q&A Thursday. I’m here with Adam from

The question is: “Hey Neil, can you tell me, is there any limit of building links in a day, and if there is, then how many links per day to avoid looking spammy?”

0:30 I wish I could tell you how many links you should build per day, but it’s different from each website. What I will do is teach all of you guys how to figure out how many links per day you should be building for your website. The simplest way to think about it is, if you have no links and you all of a sudden have an influx of links, is that natural? Of course not. Google will be like, hmmm, these guys may be buying links, they could be doing something to manipulate. If it’s all natural, that’s okay. But in general, slow and steady wins the race. With SEO, it’s not about how fast you can build your links because you’re not going to get rankings tomorrow. You get them over time.

2:00 Here’s what I recommend that you do when it comes to how many links per day. You go to You put in your URL; it’ll show you how many backlinks you have. You put in your competitor’s URLs who rank above you. It’ll show you how many links they have. Now you’ll get a good understanding of how many links at the maximum end you need to build. Because even if your competitors have a thousand links, you don’t always have to build a thousand links to beat them. You could build a hundred higher-quality links. What you want to do is, when you’re starting off, start slow, building one link a day.

You’re a brand new website, trying to build one link a day is good enough. After you do that for a month, try to ramp up to two links every single day.

Now, building a thousand links in one month isn’t going to skyrocket your rankings. What we’ve noticed is, with Google, whatever the links you build, it takes roughly a year for them to kick in fully. Sometimes even longer, like a year and a half to two years. Once you build those links, and then they kick in, boom, your traffic picks up, and you start crushing it. But it takes a long period before they get picked up, and they’re to their maximum strength. Google sometimes can pick up a link within a day.

Sometimes it takes them a week or a month depending on what website and what page is linking to you from. But, the point I’m trying to make is, start off slow and steady.

3:35 If you do that, and you do it consistently like you build links over the period of a year, you may not see great results in the first 12 months, because you have to remember, the day you started isn’t when you got all of the links. You built up those links over a period of 6 months, a year, or whatever it may be. But if you fast-forward a year and a half from when you started, that’s when you start seeing really good search engine rankings.

5:30 Anyone who’s trying to sell you links, if they’re buying them, don’t buy them. If someone tells you, oh we’re going to give you this many links in this domain authority, Y links in this other domain authority, and here’s what we’re going to get you and buy, they’re probably buying them, even they tell you they’re not. So avoid those people as well.

Google’s not dumb. Don’t try to trick it, and don’t try to trick the Google god.

That’s it for this week’s Q&A Thursday video. Thank you guys for watching this video about how many links per day you should build. If you have a comment or a question that you want to be answered, leave a comment below. I just am looking to help other people out with their marketing. So thank you for watching.


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